Strategic Marketing in the customer driven organization

Review
“… for the reader looking for a concise discussion of marketing strategy.” (International Marketing Review, March 2004)

Product Description
Provides a short and concise look at the field.
* Presents information that will have an international appeal.

See all Editorial Reviews
Product Details

* Paperback: 304 pages
* Publisher: Wiley (June 9, 2003)
* Language: English
* ISBN-10: 0470849851
* ISBN-13: 978-0470849859

Download